Wednesday, October 28, 2009

why spend the money?

As a photographer one is bombarded with the ever-evolving digital market of hard drives, RAID systems, wireless flash systems with TTL, the latest calibrated LED flat panel, i7 Quad Core Processors ... the list goes on and on. How much time do we spend obsessing about the gear that we used? When you talk to fellow photographers where does the conversation linger? So let's talk about gear for a moment. I shoot with a Canon 20D. Yeah, I know what you are thinking. A 20D? That camera is pushing 7 years old! Indeed it is. Guess what... it still makes AMAZING images. The screen is sorta small and the ISO performance isn't as great as some of the newer Canon cameras. So ask me - when are you replacing the thing? When it breaks or fails to consistently deliver the results I demand. Last year I attended an amazing masters class that completely revolutionized my photography style and perspective. I could have spend the money on a camera - but I would argue that I got more out of the class than I would have gotten out of a new camera. If you are looking at a new camera or new flash system - stop and ask yourself if that is the best place to spend your money as it relates to your craft. Don't get me wrong. I am all for spending money. I am focusing on investing in glass because the lenses I have at my disposal directly affect the quality and style of my images. Changing camera bodies won't really accomplish that. I would encourage you to pick up a photography book. Everyone knows that I am a HUGE fan of Scot Kelby's digital photography book series (it is a 3 volume set now).

We should all take a deep look into our camera bag and figure out what tools we just lust after and what tools would actually make our craft better. Your camera bag is made up of MUCH MUCH MORE than just what is physically in your camera bag. All your knowledge, software, tools, lenses, flashes, cameras, etc make up your camera bag. So why are you spending money? Are you chasing the next cool thing or are you out there to enhance your craft?